Yumchek is a real time platform that aligns the interests of the restaurants with that of the foodies in the given context of the Right Time, Right Place, Right Price; Foodies, will love this combination from morning to evening, whether for breakfast, lunch, coffee or dinner.

Whenever you Yumchek, you get options based on the time of the day, day of the week, where you are (to include traffic, weather and the other conditions), and what you like.
Some options also come with a real time offer based on repeat business, your party size and how busy the eateries are at that moment.


Piyush Gupta

Yumchek is founded by Piyush Gupta (Founder & CEO), who believes in using technology to improve the quality of life. Piyush has lived an eclectic life so far, from growing up in the Himalayas, to studying Math at Delhi University, to reading Law at Harvard; and from starting a consumer behaviour tracking company to practicing law in Washington DC.

How it all got started….One Night in Bangkok

A few years ago, on a family trip to Bangkok, we were in a restaurant, which was largely empty at that time. So, the manager came over and we started chatting. I happened to ask him, what does he do to attract more business and he listed out the usual activities of promotions, ads, both offline and online, social media presence, etc.  So I inquired, why doesn’t he do something that the airline and the hotel industry have adopted to maximize their revenues, i.e., dynamic pricing. He said he would love to but if only there was a platform available for him to participate. It was something that had not been implemented in the F&B industry. The proverbial light bulb goes off in my head. So, on that fateful night in Bangkok, we laid the foundation for Yumchek, a self-serve real time platform, which allows foodies and eateries to get what they want, when they want. – Piyush Gupta (Founder & CEO)

Yumchek on a Growth Trajectory

There are currently more than 50,000 (and growing) restaurants listed in various cities including Delhi/NCR, Pune, Goa, Chandigarh, Meerut, Lucknow, Jaipur, and Singapore for consumers to get the benefit of contextual recommendations (based on time of day, day of the week, their current geo-location, etc., i.e., to suggest them the right place at the right time).

Real Time Dynamic Pricing

Over 500 eateries are currently experimenting with the Yumchek Dynamic Pricing Engine to give foodies the benefit of the right price, based on demand/supply, size of the party and profile of the customer.

Many restaurant chains that are pioneers in understanding the use of technology in the F&B space are already on Yumchek: The Beer Cafe, Bercos, Striker, Dhaba by Claridges, Khaaja Chowk, Buzz, Pind Baluchi, Moti Mahal, Giani Ice Cream, Sagar Ratna, Benihana and Chicago Pizza, just to name a few.

Yotto – The Yumchek Lotto

It’s no longer just about eating at a restaurant. The excitement continues each time you use Yumchek. You earn Yumies or Yumchek loyalty points every time you reserve a coupon or upload a meal receipt or refer a friend. With these Yumies, you can play Yotto, the Yumchek Lotto, to win exciting prizes


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