Urban Ladder is an Indian curated online furniture seller whose headquarter is in Bangalore,Karnataka and has units in 19 cities of India.
As per the documents in the hands of RoC( Registrar of the Companies) the firm has secured ₹102 crore from the existing portfolio companies. Urban Ladder secured US $1 Mn from Kalaari Capital in the round A of seed funding in 2012,second round B of seed funding saw investment from Saif Partners with $5 Mn with participation of Kalaari Capital as well. Steadview Capital funded with ₹27.16 crores. Four months later the company secured investments from Ratan Tata & Tata Sons. On 9th April 2015 they secured investments from Sequoia Capital and TR Capital worth ₹13.58 crores.
Founded in 2012 by Ashish Goel and Rajiv Srivatsa, Bengaluru-based Urban Ladder recently pivoted from being an e-commerce portal to a furniture brand, as it plans to set up offline stores and list on e-commerce portals, ET reported in October 2016.
On January the company was funded by its existing investors like Kalaari Capital,Sequoia Capital and Saif Partners with worth ₹100 crores and the remaining ₹100 crores from a new investors.
The reason behind all these investments is for the company to grow beyond the its furniture line to a brand and hopes to dilate its offline presence. It has been planning to increase its units to 30 cities. The company received ‘Best Digital Startup’ Award at 4th India Digital Awards conducted by Internet and Mobile Association in India.
It has its eyes on retail furniture market as well to widen its market and sell the items with Catalogues in a small closet. The firm has merged with Flipkart and Amazon regarding the list of its furniture on their websites.