Personal assistant App Tapzo, claims to have reached 1 lakh transactions on its platform after its re-branding initiative and TV campaigns over the last month, reported ET. Besides, the company is now looking to launch other verticals over the coming months to diversify its business.
Founded in 2009 as a complaint redressal forum called Akosha, the platform was re-launched as Helpchat which was a personal assistant platform with chatting feature. Eventually, it was pivoted as Tapzo in November 2016.
Tapzo aggregates multiple categories of Apps into one comprehensive App allowing consumers access to more than 35 Apps without downloading them. It’s categories include cabs, food, recharge, bill payments, online deals, local deals, news, videos, horoscope and cricket updates. It has partnered with Uber, Ola, Swiggy, Zomato, Nearbuy and others to provide its all-in-one service.
Speaking on the development, Ankur Singla said, “We will get into bus and flight ticketing as well as grocery over the coming months. We have not started monetising our content platform yet but that can be an additional source of revenues for us.” The company said that it will process transactions of Rs 450 Cr. in annual GMV for Fy 2016-17 on reaching this number. The number of daily on the platform has grown from 65,000 in December to 1 lakh in January, riding over aggressive marketing efforts by the company.
Commenting on the TV campaign, Singla added, “During the India-England final ODI match on January 22, 2017, we saw high traffic and conversions into transactions. We had expected to the 1 lakh mark by the end of our marketing campaign in March 2017, but we hit the magic number within 7 days of the launch of the campaign! Our approach of using popular Youtubers seems to have paid off well.”
Based on the growth in daily transactions, the company has revised its target to Rs 2,000 Cr. GMV for FY 2017-18. According to Singla, the average user transacts, on the app, 15 to 20 times a month.