Budget hotel chain OYO launches OYO Townhouse, positioned as a friendly neighbourhood hotel, reported ET. With this development, OYO continues to break new ground as a true category innovator through an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape.

Besides outstation guests, OYO Townhouse will be available to residents staying in the vicinity who can use these properties as an alternative workspace and access them for their cafe, and their lounge and retail store which will offer exclusive merchandise like apparel, toiletries, and stationery.

Speaking on the development, Ritesh Agarwal, Founder & CEO of OYO said, “Townhouse will operate as a hotel, community hotspot, cafe and merchandise store – to deliver an all-encompassing experience to guests. We are confident that our guests will love the experience of these tastefully done properties staffed with OYO Townhouse Managers trained to deliver authentic and unique Townhouse service.”

He further added, “OYO undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers.”

The price plans for OYO Townhouse will be upwards of Rs 3500. Besides, OYO also plans to launch 250 Townhouse properties with over 10,000 rooms across 12 cities in India by the end of 2017. Currently, the company operates over 70,000 rooms in 200 cities in India and Malaysia.

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