As per the deal, Alok Kumar Goel, Principal Advisor at Quarizon will join the Oi Media’s board and provide strategic mentorship.
Founded in 2015 by Praphul Mishra, Oi media is a SaaS platform for stakeholders in the media industry. The firm offers a proprietary, technology-enabled platform backed by quantifiable and measurable metrics, to media space owners, intermediate service provider agencies, and advertisers.
“Oi Media significantly increases the ease of doing business among various stakeholders in the media industry. We are really grateful and excited to have Quarizon on board who have an engaged set of professionals who add value right from the time of initial discussions to regular on-going reviews. As an immediate step, we would be launching a host of value-added services in ‘audience measurement’ and analytics,” said Praphul Misra, founder of Oi Media.
In an unorganised sector like Out-Of-Home media (OOH advertising), Oi Media aims to expand the market for the suppliers while enabling agencies and clients to evaluate inventories on a pan India level in a very short time frame.
“The industry space for Out-Of-Home media holds potential for enormous growth with the infusion of technology. Praphul brings with him a vast experience of handling situations in the startup & media space and this will definitely help the company in scaling up faster. Oi Media has a unique concept and we at Quarizon look forward to their growth by extending our long term support to them,” said Aditya Gupta, Chairman at Quarizon.