Bangalore-based Online-to-Online (O2O) deals marketplace Little has reportedly acquired Stylofie, a curated online marketplace for salons and spas. This is Little’s second acquisition, earlier it had acquired Chandigarh-based deals marketplace Trideal in October 2015.
With this deal, Stylofie’s founder Saurav and his team will be joining Little team and will be based out of its office in Gurugram. As for the other other two founders Prateek and Balaji, they will be exiting. Balaji has joined FarEye and Prateek has decided to join Telecom Oman as their CEO of wholesale business.
Founded in 2015 by Prateek Agarwal, Saurav Dey, and Balaji Srinivasan, Stylofie is a beauty and wellness services marketplace. It provides customers with the opportunity to book, compare, and rate salon/spas in Bangalore, Delhi, and Gurugram. Besides, the startup also helps merchants with insights and data into their daily operations.
Speaking on the development, Manish Chopra, CEO and co-founder at Little, said, “We are always looking to increase market share by adding new customers and merchants to our Little app platform. Stylofie had a great marketplace model that will be a perfect fit for us. We are excited to have Saurav [Dey, co-founder of Stylofie] and the rest of the Stylofie family on board as we join forces to consolidate our leadership position in this space.”
Founded in 2015 by Manish Chopra and Satish Mani, Little is an app-only marketplace for deals in the O2O space and is currently operational in 15 cities in India. It offers close to 50,000 deals across categories like food and beverages, movies and health and wellness from 25,000 merchants. As of now, it has raised $50 Mn from Paytm, SAIF Partners, GIC Singapore and others.
This acquisition will help Little to further penetrate the beauty and wellness segment. Also, the company will get access to more than 50,000 registered visitors and 1,000+ merchants on the Stylofie platform.