Bangalore-based real-time mobile app management platform, Hansel.io has reportedly raised $1.35 Mn from IDG Ventures. Existing investors Endiya Partners also participated in the current round of funding.

Founded in 2015 by by former Flipkart executives Varun Ramamurthy, Parminder Singh and Mudit Mathur, Hansel.io allows developers to manage their live apps at runtime, with a five-minute integration process and no code change required. Besides, it also provides a toolkit that automatically reproduces issues, allows them to fix crashes at runtime and dynamically communicate with users at an issue level.

Venkatesh Peddi, Executive Director at IDG Ventures said, “What made us excited about Hansel.io was the ease with which the product can help mobile developers solve major production issues at runtime. At a time when customer acquisition and retention costs continue to skyrocket, a product like Hansel.io comes as a big boon for a great end user experience.”

The app also helps developers to make the app bug free, secure & UI-fresh; reduce drop-off points as end users need not go through an update for fixes. As of now, the startup has served a total installed base of 140 Mn. The founders also boasted of having more than 20 Mn devices already been positively impacted through hotfixes, UI changes, and security fixes at runtime from the Hansel.io dashboard.

The raised capital will be utilised towards the development of cross-platform capabilities, team expansion and expanding its presence in the North American market. “With this round of funding, the focus will be to go global, go cross-platform, and help mobile developers be as responsive to their end users as possible,” said Varun.

In February last year, the company had raised an undisclosed amount of funding through TracxnSynidcate, led by Endiya Partners, Tracxn Labs and angel investors Mekin Maheshwari and Rajesh Sawhney among others.


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