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Online travel search portal Ixigo has reportedly acqui-hired mobile content-sharing application Reach, for an undisclosed amount.

Launched in 2015 by Abhay Pruthi, Akshay Pruthi, Ashish Kumar and Ayush Verma, Reach is a mobile app for users to browse and download music, games and other content directly from their friends’ mobile devices.

As part of the deal, the Reach team will join Ixigo to help enhance Ixigo’s already existing products by providing travellers not just utility, but consumable content and entertainment in the travel space.

“By on-boarding the Reach team we are taking our vision of empowering every Indian traveller with trustworthy and personalised travel recommendations a step further…With their (Reach’s) technology prowess and innovative thinking, together we expect to churn out a lot of smart offerings for our users,” said Ixigo’s co-founder Aloke Bajpai.

Started in 2007 by Bajpai and Rajnish Kumar, Ixigo aggregates and compares real-time travel information, prices and availability for flights, trains, buses, cabs, hotels, packages and destinations.

The company connects over 80 Mn travellers with content and deals from over 25,000 online and offline, travel and hospitality businesses. However, in a statement, it now claims to have doubled its user base compared to last year and helped over 40 Mn travellers in 2016.

Besides, Ixigo has also made two acquisitions in 2015 for an undisclosed amounts. These startups include intellectual property of Desi Backpacking Travelers Pvt. Ltd, the company that runs IndianBackpacker.com, a community for budget travellers. And, an inter-city cabs aggregator, Rutogo.

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