Online-to-Offline B2B platform for handicrafts Direct Create has raised an undisclosed funding from Rajasthan Venture Capital Fund (RVCF). The raised capital will be utilized by the platform and enhance user experience. It will also be used to scale up maker and designer memberships via outreach efforts.
Launched in 2016 by Rajeev Lunkad and Sheela Lunkad, Direct Create allows artisans, designers, and buyers to connect, collaborate, buy, and sell various handcrafted products through its platform. The startup also allows users to get customised goods for specific orders.
Girish Gupta, CEO, RVCF said, “Direct Create, with its professional and experienced promoters & team, is expected to emerge as one of the leading platform for mass customisation of unique handicrafts in India. RVCF has invested in it through its third investment vehicle ‘RVCF India Growth Fund’ with a target corpus of $44 Mn (INR 300 Cr) which invests pan-India in IT, education, healthcare, fintech etc.”
The company aims to digitise the process of creation of handicrafts and other traditional items by enabling digital connection and collaboration between artisans, designers and buyers. It plans to follow an omnichannel strategy while reaching out to customers via mobile, web, and physical retail.