Taxi-hailing App Uber is reportedly launching a food delivery service, UberEats in India soon. The company said that users would be able to order food from restaurants and get it delivered after downloading the standalone app.
Started in San Francisco in 2014, Uber’s service has grown to 50 cities now around the world, mainly in the Americas, Europe, Australia, Southeast Asia, Dubai and Johannesburg.
Uber, which announced plans to invest $1 Bn in India in 2015, said that the India launch would be a major step in its regional expansion. Speaking on the company’s new food delivery service, Allen Penn, Asia Pacific’s head of UberEATS, said “I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry – with the push of a button – in one of the most vibrant food cultures in the world.”
UberEATS was rolled out as a delivery pilot in Los Angeles in 2014 as UberFRESH in Santa Monica with a curated menu of a few items per day. In April 2015, Uber renamed its UberFRESH initiative as UberEATS and expanded the service to include Barcelona, Chicago and New York City. In September 2016, UberEATS announced a global expansion starting delivery in Amsterdam and Dubai with plans to launch in Brussels, Johannesburg as well as in 11 cities in Asia.
The stand-alone app is now available in 58 cities around the world. India will be a major step in Uber’s regional expansion strategy, following the launch in Bangkok, Singapore,Tokyo, Hong Kong and Taipei.
Food-delivery apps in India like Swiggy, Zomato, Foodpanda and TastyKhana have become quite a name in the country, and it will be interesting to see what UberEATS offers new in terms of services.