Delhi-based Ketchupp, a meta search engine for online food ordering has raised Rs 3 Cr. in a Seed round funding led by India Quotient and a clutch of angel investors, reported ET.
Founded in September 2015 by Chirag Taneja, Rohit Taneja, Abdul Khalid and Narendra Kumar, Ketchupp acts as a food discovery platform that follows a differentiated model, allowing a search, based on a dish rather than a restaurant. Besides, the startup also compares prices across platforms and offers choice on where one can order at the best prices.
The startup works on an ad-based as well as commission-based model where it charges a restaurant or food delivery platform Rs 15-20 per order on an average.
Explaining the process, Chirag Taneja, cofounder of Ketchupp siad, “When a customer picks the dish, the platform also compares prices across platforms and offers choice on where one can order at the best prices. We are not a food ordering platform, we redirect traffic to the restaurants or food delivery platforms.”
The raised capital will be utilised to develop Ketchupp’s technology in order to hone the platform from just a search engine to a suggestion-based model. “We will invest in big data, recruit talent in that vertical and expand the team,” said Taneja.
Currently, Ketchupp claims to have a user base of 2,50,000 and is looking to widen that to 3-4 million in the next year. The company is also looking to expand the platform to include dining options where traffic will be redirected to platforms such as EazyDiner and Dineout. Taneja says ad-based partnerships with FMCG companies to advertise their products or new launches on Ketchupp are also in the works.