Dating app Woo has reportedly acquired Dus, a Los Angeles-based dating app focused on the South Asian community, for an undisclosed amount. The move will further strengthen its positioning by connecting Indians all over the world.
The acquisition will also help to increase Woo’s foothold in the US, one of the largest markets for online dating, along with UK and Canada.
Famed Indian-Canadian comedian and a YouTube personality Jus Reign is one of the founders of Dus. He will continue to use his online voice to continue Dus’ mission by promoting Woo through his audience which is primarily western South Asians. The Dus leadership team will continue to support Woo in thinking through its country growth strategy and customizing user features designed for the international Indian community.
Dus was specifically aimed at South Asian singles in the US and has around 150,000 Indians using its app.
As for Woo, it was founded in July 2014 by Sumesh Menon and Ankit Nautiyal. It is a matchmaking app that helps users to meet interesting, educated professionals who are similar to them in terms of lifestyle and interests.
Speaking on the development, Sumesh Menon said “I am confident that DUS acquisition will help accelerate our outreach to Indians globally. While originally designed for India alone we quickly realised that our platform had a global appeal and was already favored by Indians internationally to form a strong connect back to their homeland.”
A similar dating app, connecting South Asian communities based in other countries is the dating app DilMil, which has the backing of the Saavn founder.