Bangalore-based edtech startup BYJU’s has acquired Vidyartha, a data-driven platform offering customised learning guidance to students, reported TOI. The deal will help BYJU’s in strengthening its efforts to create highly personalised learning experiences for the students using the application.

Founded in 2012 by Navin Balan and Priya Mohan, Vidyartha started as a career guidance platform for students, which later started academic profiling of students by partnering with schools.

Currently, it offers a full-fledged assessment platform and assesses interests, personality traits, aptitudes and skills of students to form a personalised learning plan (PLP) for them. As of now, Vidyartha has benefited over 3,000 schools and has helped 2,00,000 students improve their scores and find their calling.

Speaking on the development,  BYJU’s founder and CEO Byju Raveendran said, “Vidyartha has been doing some great work in the learning guidance and career planning space for school students. They have created a unique learning guidance platform that guides students based on their learning paths. As India’s largest ed-tech company, we are constantly innovating to create highly personalised learning products and Vidyartha will supplement our efforts in doing so.”

As for BYJU’s, it was founded in 2011 by Byju Raveendran. It offers a K-12 learning app which has highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.

BYJU’s has 3.3 lakh annual paid subscriptions and sees addition of 30,000 students every month. It is backed by investors, including IFC (World Bank Group member), Chan Zuckerberg Initiative (CZI) and Sequoia Capital.

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