Mumbai-based IntelligenceNODE, a big data analytics startup has reportedly raised about $733K from NBFC firm BlackSoil Capital. This is the company’s third disclosed round to date.

Speaking on the development, Ankur Bansal, Director, BlackSoil Capital said, “We found the products, the technology, the founders and the utility of IntelligenceNode very impressive & path breaking. The company has strong client traction coupled with zero client churn.”

Founded in 2012 by Sanjeev Sularia and Yasen Dimitrov, IntelligenceNODE is a technology-backed pricing strategy and business intelligence consulting firm. The startup offers customised solutions for competitive benchmarking, price and merchandising optimisation to brands and retailers. The startup has a total customer base of 35 clients and covers over 1 Bn unique products of over 130,000 brands.

The company’s two products – InCompetitor & InOptimizer, enable the customers to get an overview of the competitive landscape in terms of pricing and visibility. Besides, It also suggests the client the most optimum pricing for its products.

“IntelligenceNode has some great aspirations in reaching out to blue-chip MNC’s in global retail. The utility for our products & services is immense and with the help of venture debt provided by BlackSoil our business has got optimum fuel to run and grow faster in this industry,” said Sanjeev Sularia, CEO and co-founder of IntelligenceNode.

Prior to this, in 2014, the company had raised about $350K. Then in next year August, the startup also raised $4 Mn from New Enterprise Associates (NEA) and its existing investor Orios Venture Partners.

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